I really hope this isn’t for real. For the first time in my professional life I actually hope that an account has been hacked. The Google Plus Page on Facebook posted a status on its wall that has left me (and a lot of others) very concerned.
Google+, Google’s latest foray into Social Media, has announced on Facebook that it has a new upcoming feature, “Google Plus Search by Image”. The new feature is allegedly designed to allow users of the service to search for people to follow/befriend by nothing more than their picture! If that’s not scary enough, take a look at how the new feature was broadcast:
There’s no denying that this sort of facial recognition technology is amazing! It really is breath taking. The feat of engineering required to complete this is astounding. If Google can actually pull this off on a massive scale (Google+ already has more than 10 million active accounts) then it is something for them to be really proud of.
Unfortunately, it is also the biggest mistake Google could possible make with its new fledgling network. Google has, in the past, struggled with social networking and privacy issues. This latest feature would add a massive strain to the ability of users to maintain privacy of any sort.
This new supposed feature is a great example of innovation for innovation’s sake. It will add little to the actual usability of the service but may prove to be a major negative impact on the continued uptake of it. Innovation that drives customer satisfaction is great, but when it exists as an end in itself it can be a wasteful use of resources or worst detrimental to your offering.
I really do hope that this is not real.

